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Season 4 of The Cocktail Guru Show Coming This Fall!
Aug. 24, 2023

S2 Episode 23 - The Cocktail Guru Podcast Finale Part 1

Season Finale Part 1, on location at Tales of the Cocktail in New Orleans. This is going to be fun, coming up on the cocktail guru podcast is a special 2 part season finale recorded live at the Tales of the Cocktail conference in the Big easy.  Join us for part 1 with guests: Aleka Ross, Dickie Brennon, Stuart Baxter, Shannon Mustipher, Matt Argenti, Jackie Summers, Anna Mains and more!

Hospitality Hustle: The Cocktail Gurus shake up the industry, tantalizing taste buds and igniting inspiration as they uncover the hidden power of connection through the art of hospitality.

In this episode, you will be able to:

  • Delve into the pioneering strides Hotaling & Co. made in the cocktail industry, forever changing how we enjoy spirits.
  • Discover the indispensable role the hospitality sector plays in creating powerful human connections.
  • Unwrap the enchanting world of Tiki cocktails alongside Shannon Mustipher, prominent author and cocktail enthusiast.
  • Learn about the unique touch Scapegrace Distilling brings to the spirits industry, challenging convention and creating memorable tastes.
  • Explore the rich history and exotic ingredients behind Sorel Liqueur, shadowing Jackie Summers on his trailblazing journey as a distiller.

The brands are kind of there to really just tie it all together. - Shannon Mustafa

Pioneering strides in cocktails
The role of cocktails in the hospitality industry has been pioneering, pushing boundaries, and revolutionizing how we consume and appreciate beverages. Cocktails, whether classic or novel, craft an immersive experience, often narrating a story through their blend of ingredients. They're a testament to the bartender's creativity and knowledge, serving as an intricate balance of flavors that reflect both tradition and innovation, thereby enhancing the alluring sphere of the hospitality industry.

The resources mentioned in this episode are:

  • Visit Holy Diver: If you're in New Orleans, make sure to check out Holy Diver, the bar where the podcast recording took place. Experience the unique atmosphere and enjoy their offerings.
  • Try Luxardo canned cocktails: Luxardo offers a range of canned cocktails, including the Bitter Bianco Spritz and the Peter TiVo Spritz. Give them a try and enjoy their refreshing flavors.
  • Sample Hirsch High Rye Bourbon: If you're a whiskey lover, try Hirsch High Rye Bourbon. It offers a perfect balance of spice and richness, making it a great choice for sipping or using in classic whiskey cocktails.
  • Explore the Hirsch line up which is known for pushing the boundaries of innovation in the bourbon industry. Explore their lineup, including their Pogash bill, water levels, and yeast variations for a unique bourbon experience.
  • Get a copy of Tiki Modern Tropical Cocktails: If you're a fan of Tiki culture and tropical cocktails, make sure to get a copy of Shannon Mustafa's book, Tiki Modern Tropical Cocktails. It's a great resource for exploring and creating delicious Tiki drinks.

 

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Transcript

The key moments in this episode are:
00:00:01 - Annual Trek to Tales of the Cocktail,

00:01:18 - Introducing Aleka Ross,

00:02:57 - Hotaling in 2023 and the Cocktail Council,

00:06:51 - Importance of Hospitality Background,

00:10:32 - Introducing Shannon Mustafa,

00:14:00 - Customer Service and Coffee,

00:15:06 - Love for Cooking and Big Night,

00:17:08 - Tiki Wear and Stencils,

00:19:15 - Women Leading Rum,

00:20:06 - Future Episodes and Projects,

00:27:52 - Introduction and Career Updates,

00:28:10 - Making the Maritime Margarita,

00:29:55 - Tasting the Maritime Margarita,

00:30:23 - Thanking the Guest,

00:32:43 - Introducing the Next Guest,

00:41:47 - The History and Origins of Sorel,

00:42:51 - The Challenges of Working with Hibiscus,

00:44:00 - The Ingredients and Process of Making Sorel,

00:45:15 - The Journey of Sorel,

01:04:16 - Dickey Brennan's Culinary Background,

01:06:39 - The Legacy of Commander's Palace,

01:10:43 - The Spirits and Food Scene in New Orleans,

01:11:51 - Annual Tradition of Chatting with Dicky Brennan,

01:12:14 - Introduction of Anna Mains, Monkey Shoulder Brand Ambassador,

01:13:36 - From Waitressing to Whiskey Ambassador,

01:16:20 - Introducing Monkey Shoulder and Its Unique Qualities,

Anna Mains Profile Photo

Anna Mains

Monkey Shoulder US Ambassador

Anna Mains, the Ambassador for Monkey Shoulder blended malt Scotch whisky, covers the U.S., inspiring bartenders, consumers and spirits enthusiasts alike. Anna encourages all she meets to #playwithyourwhisky and #makeitmonkey by thinking outside of the box when it comes to crafting Scotch cocktails. In the same way that Monkey Shoulder is full of personality, so is Anna – She loves disco balls, bed jumping, pina coladas, cowboy hats, and flipping off things she shouldn’t...in no particular order.

Born and raised in Dallas, Anna represents a new generation of Scotch whisky fans; a generation that takes an unconventional and refreshing approach to the storied liquid and enjoys mixing it up with playful experiences and cocktails. In her 18 plus years in the hospitality industry, Anna has travelled throughout the country, establishing herself as a leader in all things cocktail.

Anna first fell in love with the art of crafting cocktails tending bar at a restaurant in Oklahoma City. This experience inspired Anna to open her own restaurant and bar shortly thereafter. Anna’s two properties pioneered new and exciting flavors, trends, and experiences in Oklahoma City, encouraging guests to expand their gastronomic and cocktail horizons. Like Monkey Shoulder, Anna isn’t afraid to shake up tradition and introduce people to a new and unconventional ways of thinking.

After selling her two establishments, Anna began working for Maker’s Mark Bourbon. At Maker’s Mark, Anna continued her evolution in the spirits industry, engaging with top industry professionals … Read More

Dickie Brennan Profile Photo

Dickie Brennan

Restaurant(s) Owner

Born in 1960, Dickie Brennan grew up in a restaurant family and lived a block away from Commander’s Palace, when his father Dick Sr., his aunts Adelaide, Ella, and Dottie, and his uncle John bought Commander’s Palace. As a teenager, he started working in the kitchen with Commander’s chef, Paul Prudhomme, who used to admonish him “don’t take shortcuts!”

Dickie went to LSU (because all his friends went there) to study business administration. He graduated from Loyola University in New Orleans with a degree in finance. He worked at Commander’s Palace from 1975 to 1983, helped open Mr. B’s Bistro in the French Quarter in 1979, and was a chef apprentice in the summer of 1980 at Delmonico’s in Mexico City. In 1983, he apprenticed under Great Chef Larry Forgione at his American Place restaurant in New York City. He then went to France as a chef apprentice at Au Quay d’Orsay, Gérard Besson, Le Chiberta, La Marée, Tour d’ Argent, and, with Chef Michel del Burgo, at Taillevent. His ego survived the sometimes harsh French culinary tutelage with ease.

By 1986, he became general manager of the family’s “Brennan’s of Houston.” In 1990, he moved back to New Orleans to open Palace Café on Canal Street. In 1992, Great Chefs began producing the Louisiana New Garde television series, featuring the next generation of New Orleans chefs. His cooking philosophy is “we’ll take an idea—and we’ll make it us.”

Following Palace Café, Dickie went on to open three additional restaurants in the New Orleans French Quarter: Dickie Brennan’s Steakhouse, Bourbon House on Bourbon S… Read More

Jackie Summers Profile Photo

Jackie Summers

Founder/CEO

Acclaimed author, seasoned public speaker, and serial entrepreneur, Jackie Summers is the founder of JackFromBrooklyn Inc. and the creator of the award-winning Sorel Liqueur. In 2012, Summers became the first known licensed Black Distiller in the United States. His flagship product, Sorel Liqueur, is based on a 500 year old Caribbean recipe, and is an inaugural recipient of the recently established $50M Uncle Nearest Fund. Jackie Summers is a James Beard Finalist, seasoned public speaker, and serial entrepreneur. Ranked among the world’s “100 Most Influential Bar Industry Figures” by Drinks International Magazine (2019, 2020, 2021), The 50 Most Influential People In Brooklyn Food (Brooklyn Magazine, 2015), named to the Imbibe 75 (2021), and named the 2019 Award winner for “Best Food Essay” by the Association of Food Journalists, Jackie has written for everyone from the James Beard Foundation to Plate, Wine Enthusiast, VinePair, Epicurious, Delish, and Edible Brooklyn. Formerly a co-chair of the Education Committee for Tales of the Cocktail and Bar Convent Brooklyn, Jackie was recently named among the inaugural “Drink Innovators of the Year” by Food & Wine Magazine.

Stuart Baxter Profile Photo

Stuart Baxter

IBHL Global Brand Ambassador Global Spirits Ambassador

Aleka Ross Profile Photo

Aleka Ross

Cocktail Culture Manager

Starting her career as a restaurant worker over 20 years ago , Aleka’s passion is and always has been hospitality. After working her way through restaurant roles in both the front and back of the house, brand work came a calling. Honoring her event and brand management skills with Bacardi for 5 years she then worked for a local DC distillery where she learned the ins and out of production and bringing products from the still to the shelf. In 2018 she became the Mid-Atlantic Brand Development Manager for Hotaling & Co. concentrating on sales and then moved to their SF headquarters and within 15 months became their first Cocktail Culture Manager. Aleka now focuses on connecting the Hotaling brands to consumer and trade through the H&Co. Cocktail Council , trade events and industry partnerships. You most likely will find her behind the scenes of an event always willing to lend a hand or an ear.

Matthew Argenti Profile Photo

Matthew Argenti

US Brand Director

Matthew Argenti is a true trailblazer in the industry, proudly carrying on the legacy of four generations before him. Born into the world of brewing and spirits, Matthew's passion for the business was ignited at a young age, as he learned from the best - his great grandfather, the visionary founder of the esteemed Trenton Old Stock Brewery. Witnessing the transformation of the brewery into the renowned Trenton Beverage, and its eventual acquisition by Fedway Associates in 1977, Matthew's family history is intertwined with the evolution of the industry itself.

Inspired by the dedication and ambition of his predecessors, Matthew's determination to elevate the products he represents knows no bounds. His journey began as an intern at Fedway, and through hard work and tenacity, he ascended to the esteemed position of Key Account Manager for Bacardi USA, overseeing the North & Central part of New Jersey. Undeterred by the challenges of balancing a full-time career with academic pursuits, Matthew earned his MBA in Marketing in 2010, further equipping himself with the skills needed to make an indelible mark on the industry.

With his sights set high, Matthew embarked on a new adventure with Brockmans Gin, where he embraced the role of Market Manager. From the outset, his dedication and expertise shone through, as he tirelessly built new distribution channels, collaborated with key sales representatives, and left an unforgettable impression at tasting events across the state. As the years progressed, so did Matthew's responsibilities, event… Read More