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Master Distiller
Alejandro (Alex) Coronado joined Jose Cuervo in 1993, where he started in strategic planning before transitioning to the operations team in 1995. During his time working within Cuervo’s operations, he had roles as a process engineer in the distillery, as well as working in bottling operations, as a plant manager and as a technical director. Alex is now the Master Distiller of Cuervo, where he is responsible for the entire distillation, bottling and innovation for the Cuervo tequila portfolio. In total, Alex has more than 25 years of experience in manufacturing and distilling tequila with Cuervo.