Erica Crawford

Erica Crawford started adult life as an aspirant research scientist in cardiac medicine, but it is her skill in building brands and exports that gained her international recognition. She co-founded Kim Crawford Wines and proceeded to build the stellar New Zealand wine brand, now the biggest New Zealand wine brand in the USA and Canada.

Erica Crawford founded Loveblock alongside husband and winemaker Kim Crawford in 2013 out of a passion for organics. With Loveblock, Erica now focuses on organic farming and is recognized as an expert in sustainability—she loves the vineyards and the land. She has a degree in Viticulture and drives the environmental execution and organic farming at Loveblock.

Erica’s journey to organics is deeply personal: “Life forced me to examine the chemical nature of our immediate environment. I slowly started eliminating additives, colorants, and stimulants from my diet and life. The effect was cumulative, and I gradually embraced organics.”

Loveblock is an extension of her personal beliefs; in fact, all Loveblock wines are made per organic rules and sustainability standards. All wines are vegan friendly and limit the use of sulfur.

Erica was inducted into the Business Hall of Fame for Women Entrepreneurs in 2016, is on the Advisory Board of the NZ US Council, and mentors young women in Wine and Business.