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Sam Lerman

Sam Lerman Profile Photo

Owner/Veteran

Sam Lerman is a native of Washington, DC and grew up in Bethesda, MD. At 17 he enlisted in the armed forces, later serving in Hurricane Katrina and Rita and in Afghanistan where he was decorated for valor in combat.
After leaving the military, he was an executive in the US defense industry providing a wide variety of combat equipment to US forces. During the Afghanistan evacuation, he joined Evacuate Our Allies to help Afghans who served alongside US forces reach safety in the United States.

In 2022, he traveled to Ukraine during the early stages of the Russian invasion and leveraged his industry experience to advise the Ukrainian government on equipping their armed forces as they grew rapidly to defend the nation. While volunteering in Ukraine, he fell in love not only with the country, its people, history, and culture, but its wine and vodka. Over the next two years of working on the war effort in other capacities, he recognized the lack of availability of these amazing wines and spirits in the US and with other veteran partners founded Spyrt Worldwide to bring the best of Ukraine to the US while partnering with American veteran nonprofits to help protect and rebuild Ukraine.

May 30, 2025

From Battlefield to Bottle: The Heroic Story of Sam Lerman (S4 E7)

What do you get when you combine a decorated U.S. Air Force veteran, humanitarian deminer, and wine importer? Meet Sam Lerman , CEO of Spirit Worldwide, whose life reads like a real-world spy thriller. In this episode of The Cocktail Guru Show , hosts Jonathan and Jeffrey Pogash sit down with Sam t…
Guest: Sam Lerman