March 9, 2023

TCGP S2 E11 - The Gin Evangelist with Simon Ford

This time on The Cocktail Guru Podcast, we tipple with gin evangelist—and veteran British barman—Simon Ford, easily the individual who's done more to foster the modern gin renaissance than any other!

On this episode of THE COCKTAIL GURU PODCAST, hosts Jonathan & Jeffrey Pogash tipple with gin evangelist—and veteran British barman—Simon Ford, Founder & CEO of Fords Gin and easily the individual who's done more to foster the modern gin renaissance than any other. All brought to you by Fords Gin, Glenmorangie and Monin Premium Gourmet Syrup.


Distilled in London at Thames Distillers, Fords Gin is a collaboration between eleventh generation Master Distiller Charles Maxwell and Simon Ford.  A mix of nine botanicals, the gin starts with a traditional base of juniper & coriander seed and is balanced by citrus (bitter orange, lemon & grapefruit peel), florals (jasmine flower & orris) and spices (angelica & cassia). Steeped for 15 hours before distillation in 500-liter stills, the botanicals deliver an aromatic, fresh and floral spirit with elegant notes of orange blossom that creates a “cocktail gin” that plays beautifully in classic and innovative gin cocktails. Since its launch in 2012, Fords Gin has received numerous awards and accolades.





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"The Perfect Martini Recipe from Fords Gin Founder Simon Ford" - Forbes (January 6, 2023) (

"How Simon Ford Built a Craft Gin Brand from the Ground Up" - Forbes (December 8, 2022) (

"Simon Ford Answers 26 Questions" - Cocktails Distilled (September 10, 2021) (

"Simon Ford from Fords Gin" - Cocktails Distilled (September 10, 2020) (



"Simon Ford Explains the History of Gin" - Bars and Clubs (September 13, 2022) (

"Why Is Bar Legend Simon Ford Going All In on Gin?" - (June 6, 2019) (

"Simon Ford Reveals His Secret Gin Flavor Map" - Food Republic (August 29, 2016) (

For full show notes of this episode visit:

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Simon FordProfile Photo

Simon Ford


When it comes to the spirits industry, there is little Simon Ford hasn’t done. As a leading voice of the bar and cocktail scene for over 20 years, Ford has traveled the globe working with and learning from some of the best brands, bars, and professionals on the planet. He has led numerous educational spirits programs, judged global cocktail competitions, and delivered seminars at international conferences, including, to name but a few, the New York City Wine & Food Festival, Sydney Bar Show, London Cocktail Week, and Tales of the Cocktail.

Ford has been featured in many standout publications, among them The New York Times, Forbes, Harper’s Bazaar, The Wall Street Journal, Men’s Health, PUNCH and At the Tales of the Cocktail Spirited Awards, Ford was awarded Best International Brand Ambassador in 2007 and Best US Brand Ambassador in 2009 for his work on Plymouth Gin. He then held the role of chairman for the festival’s awards selection process and co-hosted the ceremony for several years, continuing to play an integral role in its production.

Wanting to leverage his years of experience in the spirits world and offer the industry what had been missing—a true bartender's portfolio of brands—Ford created The 86 Co. in 2012 with his fellow principal founders, debuting Caña Brava Rum, Fords Gin, Tequila Cabeza, and Aylesbury Duck Vodka. In 2019, the brand decided to place its focus solely on Fords Gin, the versatile cocktail gin, with Simon as the CEO & Founder. Then, in 2020, Simon Ford led the company to its purchase by Brown-Forman, where he currently serves as Fords Gin Managing Partner. He currently serves on the Advisory Board of The Cocktail Collection, a division of the Center for Culinary Culture—Home of EatsDrinksTV, producer and distributor of The Cocktail Guru Podcast.