Bobby Marhamat
CEO & Founder
Bobby Marhamat is the Founder and CEO of León Y Sol, an award-winning premium tequila and lifestyle brand built at the intersection of craftsmanship, culture, and modern luxury.
A seasoned entrepreneur with more than two decades of experience spanning technology, hospitality, and business development, Marhamat brings a proven track record of building and scaling businesses to the premium spirits industry. His vision for León Y Sol was founded on a belief that exceptional spirits should represent more than what is poured into a glass. They should inspire connection, shape experiences, and become part of the culture surrounding them.
Under his leadership, León Y Sol has earned industry recognition for its additive-free tequila, crafted from 100% Blue Weber agave in the Highlands of Jalisco, Mexico. His commitment to innovation extends to NeQuila™, a 0.0% ABV expression developed from authentic tequila through alcohol extraction, expanding the possibilities of the modern spirits portfolio.
Through strategic partnerships, cultural collaborations, and immersive hospitality experiences, Marhamat continues to build León Y Sol into a distinctive lifestyle brand, one defined by uncompromising quality, innovation, and meaningful connection.
