Paul Massey

Co-Founder

Paul Massey, Co-Founder Paul is a wine and
spirits executive with 24 years experience in the
alcohol beverage industry. Paul has expertise in several
segments of the spirits industry and has a proven
record of building brands and leading teams. He
currently holds the position of C.O.O. of Sophisticated
Sand Spirits, representing Munyon’s Paw-Paw and Fuzzy’s Vodka. ‘Prior to
joining Fuzzy’s Spirits, Paul was the VP of National Accounts at Imperial
Brands, importer of Sobieski Vodka and Marie Brizard Liqueurs. As a
founding member, and the company’s youngest VP, he helped successfully
launch Sobieski Vodka in the US market. In 2011, Sobieski sold one million
cases, the fastest vodka to achieve this milestone in the United States. Paul
was an integral part of this accomplishment, creating and developing a
national accounts division as well as introducing Sobieski to the military
and travel retail outlets,

Aug. 7, 2026

From Wall Street to Whiskey: Samantha Katz on Environmental Markets & Craft Spirits Leadership (S5 E5 TCGS)

In this episode, Jonathan and Jeffrey sit down with the incomparable Samantha Katz, a woman whose life story blends Wall Street innovation, cocktail‑world community building, and the birth of one of New York’s most influential distilling movements. Recorded at Dear Irving on Hudson, the conversation moves from laughs to jaw‑dropping revelations as Samantha shares how she went from creating environmental markets at age 19 to becoming a central figure in New York’s craft spirits renaissance. And in Tipple Time, the Gurus welcome back Paul Massey, who brings a fascinating seasonal ingredient to the table: Pawpaw, America’s forgotten fruit. To watch this episode on Television, download Sip Savor Explore TV (SSE TV) on your Roku or FireTV device.

Guests: Samantha Katz , Paul Massey

Listen to the Episode