Willy Shine Profile Photo

Willy Shine

Brand Meister

Willy Shine, born June 24th, 1973, as William Paul Shine in Boston, Massachusetts, is a proud and dedicated spirits and hospitality professional. Willy began his career as a bartender in the early 1990s and has been a pioneer of the craft and keen on all styles throughout his career. Willy has worn all the hats in this industry as an accomplished bartender, award-winning restaurant and bar owner, and hospitality consultant with a lifelong bond with bars, bartenders, beverage programs.

Willy is the Brand Meister for Mast Jägermeister-US and Head of Brand Education & Mixology for Teremana Tequila. Willy has been a part of BAR 5-Day from its inception and is a judge for Paul Pacult’s Ultimate Spirits Competition. He has an affinity for paying forward all that was bestowed upon him throughout his hospitality career. Willy is a husband and father of three beautiful children and resides on New York's Long Island.

August 09, 2022

The Cocktail Guru Podcast Season Finale Part 1 (EP 23)

On this episode of THE COCKTAIL GURU PODCAST, Part One of a two-episode season finale captured live at the 20th annual Tales of the Cocktail conference in New Orleans, hosts Jonathan & Jeffrey Pogash dig deep and dig delicious with some of the hospitality industry's most dynamic movers, shakers, and stirrers, including Glenmorangie's Dan Crowell, leading mixologist Pamela Wiznitzer, Jägermeister Brand Meister Willy Shine, Yacht Club Bar's McLain Hedges, and William Grant's Charlotte Voisey. Brought to you Glenmorangie, Jägermeister, and William Grant & Sons.

TCGP S1